Category: Digital Industry
Latest trends in digital industry and technology
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How AI Is Changing Digital Agencies — And What It Means for Careers
AI is not eliminating digital agencies. It is eliminating the comfortable inefficiencies agencies quietly billed for. Those are different things, and the distinction matters for how you think about your career inside one. The billable hour problem Traditional agency economics assume more time equals more billable value. AI weakens that assumption at the production layer.…
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How to Build a Career in Digital Marketing
The European digital advertising market reached nearly €97B in 2023, growing year over year. The money exists. What’s changed is where it goes and which roles it sustains. From six years working inside and around digital agencies in Hamburg, I’ve watched the internal economics of marketing teams shift in ways that aren’t visible from the…